As leading tech giants hurry to launch their own natural language models, the AI race has moved from PCs to smartphones. Companies like Google and Samsung have already unveiled their AI-powered phones and future mobile strategies. With major Chinese mobile phone makers joining the fray, Apple appears to be trailing slightly in this area.
Today brings fresh news about Apple. According to insider Mark Gurman, the iPhone 16 is set to feature a significant advancement in artificial intelligence. Reports suggest that it will debut with the iOS 18 operating system, highlighting the integration of a powerful language model. This means certain AI capabilities will be exclusive to the iPhone 16 series.
Leaked information reveals that Apple plans to introduce a more intelligent Siri assistant in iOS 18. This upgraded Siri will better comprehend user speech and accurately interpret the meaning behind their words. Additionally, the iOS 18 system will be capable of handling complex tasks. Thanks to advanced AI language models, the iPhone 16 will be able to automatically generate productivity tasks in apps like Keynote, thereby enhancing work efficiency.
Apple Loop is here to recap some of the key discussions about Apple from the past week.
iPhone 16 Professional Particulars:
New information has emerged about the iPhone 16’s camera specifications. All iPhone 16 models will feature a 48-megapixel main camera, while the Pro models will also see upgrades in their secondary cameras. According to reports, “another change affecting both sizes of the Pro iPhone models is the Ultra Wide camera, which is expected to jump from 12 megapixels to 48 megapixels. This upgrade aims to enhance performance in low light conditions, where smaller sensors with smaller pixels typically struggle.”
Apple’s AI Plans for iOS 18:
Following the iPhone 15 launch, Google set the pace in AI for smartphones with its Pixel 8 and Pixel 8 Pro. Apple has been observing its competitors advance in AI, seemingly holding off on its response until the upcoming WWDC. So, what’s in store?
Apple has been developing AI-powered summarization and significantly improved audio transcription for several of its next-gen operating systems. These new features are expected to greatly enhance efficiency for users of its core apps like Notes and Voice Memos. Apple is currently testing these capabilities as additions to various app updates, which are slated to be released with iOS 18 later in 2024.
Marketing Apple’s AI Service as Secure:
Apple frequently emphasizes the privacy and security of user data across its online cloud services, so it’s expected that the company will highlight the privacy of AI data processed in the cloud.
According to The Information, Apple has developed a method to process user data in a way that maintains privacy throughout. This involves scaling up its Secure Enclave designs to support such a programming model. However, the specific details of how this will function remain unclear. The Information noted that it is still uncertain how Apple will preserve this security model, given that a single chip in a data center naturally handles requests from many users simultaneously.
Apple Introduces New Pricing Deal for iPhone 14 Pro:
While Apple typically offers refurbished iPhones, iPads, and MacBooks, it has usually been hesitant to do the same with the iPhone Pro series. This week, however, marked a change with the inclusion of the iPhone 14 Pro. Apple’s usual policy for its Pro iPhone models involves selling them for a year before discontinuing them when the next Pro version is released. Standard iPhones remain available longer, as evidenced by the ongoing sales of the iPhone 13 and iPhone 14 alongside the newest iPhone 15. In an unusual move, Apple has now added the iPhone 14 Pro and iPhone 14 Pro Max to its refurbished store.
Apple TV for Android:
The recent job listing for a Senior Engineer tasked with building a “television and sports app” has raised eyebrows, with Mark Gurman speculating that Apple TV+ might soon be available on Android devices. This move suggests Apple’s aim to expand its market presence in video streaming, indicating a departure from its usual rivalry with Android in pursuit of a broader user base. Developing software for Google’s Android, which directly competes with Apple’s iOS platform, is a rare step for the company.
And Finally…Hold onto your hats; the most significant change to ever grace the iPad is on the horizon. It’s poised to revolutionize tablet computing in a manner unique to Apple. Are you ready for it? Apple product designer Molly Anderson hinted at a potential landscape Apple logo for future iPads, stating, “We’re considering it. The iPad has traditionally been used in portrait mode, but we’re seeing an increasing trend towards landscape usage.”
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