Today, different strategies drive the growth of brands through various digital media. Two significant strategies are progress marketing and affiliate marketing. The former depends on your brand goals, customer engagement style, and scalability needs. It’s time to break them down and understand which best fits your brand.
What is Progress Marketing?
This will be creating a long-term relationship with the customer and not only in terms of promotion but guidance and support. The strategy allows for both the promotion of the features and educative content along with personal assistance in building trust and loyalty. This can apply to the SaaS industry, healthcare, or even finance where customer education is necessary as well as after sales.
Affiliate marketing is performance-based marketing where affiliates promote the products of a brand to get a commission off conversion. This is perfect for scaling fast and achieving quick customer acquisition. Most content affiliate marketers use is about reviews and comparisons, and what works is volume over depth of engagement.
Customer Relationships vs. Quick Sales
Progress Marketing: The creation of loyalty through user-specific interaction-sites-of-practice that serves to combine the brand with the customer.
Affiliate Marketing: Good for quick sales, exploiting outside traffic, which is effective in building a customer base very quickly.It can scale almost immediately because the affiliates deal with content and traffic generation.
Which strategy should you choose?
If you are a brand that thrives on customer loyalty and long-term relationships, progress marketing is a good option. If you want to be exposed quickly and make sales within a short period, affiliate marketing might be the better option. Many brands get the best of both worlds by using affiliate marketing to drive traffic and progress marketing to deepen the relationship. What works best for you is entirely dependent on your brand’s specific goals.
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